Matt is Founder and CEO of performance.io and a digital transformation leader with over 24 years of experience in pharma and life sciences. He began client-side before leading Global Digital Operations at a network agency and has gone on to deliver several industry firsts that have become the manifesto for how pharma companies deliver online customer engagement strategies that drive sales and a competitive advantage.
His team at performance.io has in no small way rewritten the industry rules for smashing omnichannel targets whilst releasing tens of millions in wasted spend, and as a result, performance.io has become the go-to partner of choice for SEO, GEO, and high-performance, enterprise content at scale across AstraZeneca, Sanofi, J&J, Novo Nordisk, Novartis, GSK, ViiV, Biogen, MSD, Genmab, LEO, BMS, and many more.
For an industry that is often telling us what we can’t do, Matt is the one out there doing it, so if you want to hear someone smash down the bastions of excuses for why we aren’t seeing impact, come to this session…