EMBRACE CUSTOMER LEADERSHIP

6 DEC 2022 3PM CET ZÜRICH

Overcome internal roadblocks to unlock the potential of commercial analytics

Our hard truth: We are not maximising the transformative potential of commercial analytics

But why are we missing out when there’s so much we can gain?

When underpinned by good quality data and analytics, a commercial operations function can deliver powerful, differentiated advantages, helping you get ahead of the competition.

This workshop introduces the concept of ‘Customer Leadership’, where we as pharma leaders proactively engage our customers and to anticipate their needs. This translates into more effective segmentation, smarter targeting and informed strategy calls on the right market mix. It translates into better commercial performance.

But getting there requires all of us to align on a common vision of how we can get the most out of commercial analytics.

This session is for Commercial Leaders and Senior Data, IT or Analytics stakeholders who are eager to create this vision, identify and problem-solve the most common barriers to change.

You’ll leave with a plan to overcome internal resistance, as well insights into how to deploy commercial analytics to secure winning competitive advantage.

Host
Paul Simms - Headshot Photo


HOSTED BY
PAUL SIMMS

Chief Executive Impatient Health

A Beautiful Venue

ZÜRICH MARRIOTT HOTEL

The workshop will be held at the Zürich Marriott Hotel, nestled at the center of the city, at a space designed to let your creativity flourish.

We’ll finish with dinner at Restaurant Differente nearby.

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Unique Value

Exclusive Analysis

Our team will turn-around a rapid, quality, workshop analysis shared ONLY with attendees

Peer Collaboration

Collaborate with a curated group of forward-thinking peers, using design thinking methods

Networking Experience

Join fellow attendees at a post-workshop dinner at a beautiful nearby restaurant, at no cost to you.

Impatient Studio

Introducing the impatient studio

By taking part in this event, you’ll experience the Impatient Health Studio, a new methodology practice, built specifically for large life sciences companies that seek a more enterprising spirit.

We’ve distilled our experience from countless design sprint iterations, change management, as well as speculative design (our preferred futurism framework) to create a better way of working. You’ll be able to use it back home on your specific challenges to kick-start an innovation culture in your place of work.

EMBRACE CUSTOMER LEADERSHIP

6 DEC 2022 3PM CET ZÜRICH

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