Death to Digital
And the birth of new field roles
Whitepaper•Published November 2024
And the birth of new field roles
Whitepaper•Published November 2024
Digital tools have reshaped pharma, breaking boundaries and making the impossible possible. Yet if we’re to unlock digital’s full potential in customer engagement, we must now take a bold step. It’s time to kill off digital roles.
The true value in tech tools is not in isolated data points, but in the relationships they allow us to forge and streamline. Our aim should not be to boost digital departments endlessly but to seamlessly integrate technology into every customer interaction.
In this whitepaper, we introduce a new hybrid field role, the Engagement Agent, which embodies cutting-edge technologies in service of intimate human relationships.
Death to digital isn’t a call for revolution, but a necessary evolution in pharma–customer relationships.
Paul Simms
Chief Executive, Impatient Health
Florent Edouard Global Head of the Digital Accelerator Sanofi
Susana Bento Global Omnichannel Operations Lead Grünenthal
Dr Lorna Pender Director Scientific and Public Affairs Revvity
Hannah Kemshell Global ABM and Field Marketing Director ON24
Andrew Warren-Payne Director, Content Marketing ON24
Paul Simms Chief Executive Impatient Health
William Hirst Head of Content Impatient Health
Anukriti Banerjee Research Consultant Impatient Health
This paper brings practical, implementable solutions, informed by top industry leaders, to demonstrate a more productive future for field operations.
Download your copy of the whitepaper