Congress Is Dead : The Great Debate

Proposition: Medical congresses are no longer worth the investment

For: Pharma pours millions into booths, travel and sponsorships—but HCP attendance is dropping, leads are poorly captured, and post-event engagement is nearly non-existent. In the digital age, the ROI of congresses is more myth than measurable reality.

Against: Congresses remain one of the few places where trust is built face-to-face, relationships are forged and deep scientific exchange happens in real time. If the right data is captured, they can offer unmatched impact for education, brand visibility and HCP engagement.