Introducing: Trump Pharma

Imagine a pharma company run by the ultimate brand CEO—a man whose leadership style blends self-mythology, the art of the deal and instinctive disruption into one formidable package. That’s right: in this session, we’ll be asking what it might be like to have The Donald as your boss.

Whatever you think of the man, there’s no denying that Trump Pharma would move fast. Promoting loyalists over experts, dominating news cycles over journal citations and announcing key decisions in a Twitter rant, it would be a swift and rocky voyage with DJT at the helm. 

Whether this idea is an idle daydream or an actual nightmare, uncomfortable questions can provide us with insightful answers. And what could be more uncomfortable than having Trump at the annual Christmas party? 

In this Impatient Live event we will cover:

• Trump-style leadership: What happens when hierarchy, loyalty and personal branding override data, expertise and governance?
• Decision by disruption: How rapid pivots, public statements and gut instincts could play out in product launches, M&A and medical.
• Celebrity sensibility: How self-promotion and ego can be leveraged by charismatic drugmakers to influence public trust.
• Regulatory ramifications: How rule-stretching and institutional antagonism might reshape public health and pricing policy.

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