Medical affairs will become significantly more important and influential over the next decade. The question is: what’s the right model, and how can we maximise performance in service of the wider company? As companies advance their digital transformation, how does medical adapt and contribute?

As a strategic hub, medical has a number of distinct advantages and responsibilities – embodying authenticity, controlling the scientific narrative, understanding customer and patient need, coaching compliance, building credibility and informing other departments by navigating literature and analysing RWD. Some would argue it’s the microcosm of an honest company.

Either way, the future of our industry will be far more about real partnerships, soft power, scientific leadership, customer loyalty and influential narratives. This webinar is for those who believe medical affairs can have a major role in that evolved state, and should be measured according to its ability to get us there.